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Shoppernomics

- How to Shorten and Focus the Shoppers' Routes to Purchase

Om Shoppernomics

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781472424853
  • Bindende:
  • Hardback
  • Sider:
  • 330
  • Utgitt:
  • 28. august 2014
  • Dimensjoner:
  • 245x179x26 mm.
  • Vekt:
  • 878 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30. juli 2025

Beskrivelse av Shoppernomics

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

Brukervurderinger av Shoppernomics



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