Utvidet returrett til 31. januar 2025

Signaling Family Firm Identity

- Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer

Om Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783658206710
  • Bindende:
  • Paperback
  • Sider:
  • 163
  • Utgitt:
  • 17. januar 2018
  • Utgave:
  • 12018
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 454 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 7. desember 2024

Beskrivelse av Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

Brukervurderinger av Signaling Family Firm Identity



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