Utvidet returrett til 31. januar 2024

Social Marketing to the Business Customer

- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Om Social Marketing to the Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780470639337
  • Bindende:
  • Hardback
  • Sider:
  • 272
  • Utgitt:
  • 8. februar 2011
  • Dimensjoner:
  • 162x235x24 mm.
  • Vekt:
  • 462 g.
  • BLACK NOVEMBER
Leveringstid: 2-4 uker
Forventet levering: 27. november 2024

Beskrivelse av Social Marketing to the Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

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