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Sports Marketing

- A Global Approach to Theory and Practice

Om Sports Marketing

The Global Sports Sector in ContextSport and Its Role and Contribution to Society and Economic DevelopmentSports GovernanceUnderstanding Fans and Their Consumption of SportSports Distribution and Media RightsFormulating and Implementing Sports Marketing StrategyTicketing Strategies in the Sports SectorThe Sports Product and Brand-Building DecisionsGlobalization Strategies for the Sports ProductManaging the Sports Sponsorship ProcessFuture Challenges for Sports Marketers

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783030537395
  • Bindende:
  • Paperback
  • Sider:
  • 308
  • Utgitt:
  • 15. november 2020
  • Utgave:
  • 12020
  • Dimensjoner:
  • 254x178x26 mm.
  • Vekt:
  • 596 g.
  Gratis frakt
Leveringstid: Ukjent
Utvidet returrett til 31. januar 2025

Beskrivelse av Sports Marketing

The Global Sports Sector in ContextSport and Its Role and Contribution to Society and Economic DevelopmentSports GovernanceUnderstanding Fans and Their Consumption of SportSports Distribution and Media RightsFormulating and Implementing Sports Marketing StrategyTicketing Strategies in the Sports SectorThe Sports Product and Brand-Building DecisionsGlobalization Strategies for the Sports ProductManaging the Sports Sponsorship ProcessFuture Challenges for Sports Marketers

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