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Strategic Marketing for High Technology Products

- An Integrated Approach

Om Strategic Marketing for High Technology Products

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367591113
  • Bindende:
  • Paperback
  • Sider:
  • 194
  • Utgitt:
  • 14 august 2020
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 453 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Strategic Marketing for High Technology Products

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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