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Strategic Marketing for Success in Retailing

Om Strategic Marketing for Success in Retailing

This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781567201864
  • Bindende:
  • Hardback
  • Sider:
  • 416
  • Utgitt:
  • 24 september 1998
  • Dimensjoner:
  • 234x156x23 mm.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Strategic Marketing for Success in Retailing

This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

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