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Strategic Marketing for the C-suite

- A Review of the Research Literature and its Relevance to Senior Executives

Om Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781680830569
  • Bindende:
  • Paperback
  • Sider:
  • 214
  • Utgitt:
  • 30 oktober 2015
  • Dimensjoner:
  • 156x234x11 mm.
  • Vekt:
  • 308 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30 juli 2024

Beskrivelse av Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

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