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Strategic Positioning in Voluntary and Charitable Organizations

Om Strategic Positioning in Voluntary and Charitable Organizations

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415453042
  • Bindende:
  • Hardback
  • Sider:
  • 260
  • Utgitt:
  • 1 April 2009
  • Dimensjoner:
  • 159x229x20 mm.
  • Vekt:
  • 518 g.
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Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Strategic Positioning in Voluntary and Charitable Organizations

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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