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Strategic Sport Communication

- Traditional and Transmedia Strategies for a Global Sports Market

Om Strategic Sport Communication

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367898724
  • Bindende:
  • Paperback
  • Sider:
  • 172
  • Utgitt:
  • 16. september 2021
  • Dimensjoner:
  • 229x152x18 mm.
  • Vekt:
  • 286 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 31. januar 2025

Beskrivelse av Strategic Sport Communication

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

Brukervurderinger av Strategic Sport Communication



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