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The Economics of Advertising (RLE Advertising)

Om The Economics of Advertising (RLE Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415818032
  • Bindende:
  • Hardback
  • Sider:
  • 250
  • Utgitt:
  • 21. mars 2013
  • Dimensjoner:
  • 156x234x18 mm.
  • Vekt:
  • 630 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av The Economics of Advertising (RLE Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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