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The Marketing Director's Role in Business Planning and Corporate Governance

Om The Marketing Director's Role in Business Planning and Corporate Governance

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780470515808
  • Bindende:
  • Hardback
  • Sider:
  • 312
  • Utgitt:
  • 30. november 2007
  • Dimensjoner:
  • 152x231x25 mm.
  • Vekt:
  • 658 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. september 2025

Beskrivelse av The Marketing Director's Role in Business Planning and Corporate Governance

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.

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