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The Religious Dimensions of Advertising

Om The Religious Dimensions of Advertising

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781349535453
  • Bindende:
  • Paperback
  • Sider:
  • 190
  • Utgitt:
  • 20. desember 2006
  • Utgave:
  • 12006
  • Dimensjoner:
  • 281x142x17 mm.
  • Vekt:
  • 268 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 18. desember 2024

Beskrivelse av The Religious Dimensions of Advertising

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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