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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Om Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780071761680
  • Bindende:
  • Hardback
  • Sider:
  • 288
  • Utgitt:
  • 16 november 2011
  • Dimensjoner:
  • 236x151x25 mm.
  • Vekt:
  • 586 g.
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 27 september 2024

Beskrivelse av Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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