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This updated edition also addresses the unprecedented parenting challenges posed by the rise of digital devices and social media.By helping to reawaken our instincts, Mate and Neufeld empower parents to be what nature intended: a true source of contact, security and warmth for their children.
Quality. We all make judgments about it every day. Yet articulating a clear definition of quality in an investing context is challenging. This book addresses the challenge, and distills years of practical investing experience into a definitive account of this under-explored investment philosophy.
Kevin Mitnick, the world's most famous hacker, teaches you easy cloaking and counter-measures for citizens and consumers in the age of Big Brother and Big Data.
This updated, second edition also features ways to employ CBT to reduce suicide risk and tips on integrating therapies related to CBT -- including dialectical behavior therapy, mindfulness-based cognitive therapy, and well-being therapy.
Prepare to embark on a journey through space and time with The NASA Archives, a visual celebration of humankind's unstoppable urge to travel away from Earth to worlds beyond. Featuring more than 400 historic photographs and rare concept renderings, this collection guides us through NASA's 60-year history, from its earliest days to its current...
With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.
The indispensable classic on the trade in financial instruments.
An illustrated cookbook of recipes to help reverse and prevent disease, from the author of the international bestseller How Not To Die
THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time. In The Surprising Science of Meetings, Steven G. Rogelberg draws from extensive research, analytics and data mining, and survey interviews to share the proven techniques that help managers and employees change the way they runmeetings and upgrade the quality of their working hours.
PLEASE NOTE: THIS IS VOLUME 1 OF 2. YOU MUST PURCHASE BOTH BOOKS TO HAVE A COMPLETE SET. Developed as both an air superiority fighter and a long-range naval interceptor, Grumman's F-14 Tomcat was the U.S. Navy's primary fighter from 1974 until 2006. Over 700 were built. The F-14 flew its first combat missions shortly after its initial deployment in late 1974, flying in support of the American withdrawal from Saigon. In 1981 it drew first blood, as two F-14s from VF-41 downed two Libyan Su-22s. The plane compiled a notable combat record for the United States in both Gulf Wars and NATO actions in Bosnia. Planes sold to the Shah of Iran prior to his ouster remain the last F-14s in active service, as the U.S. Navy retired it in October 2006. This F-14 pilot's flight operating handbook was originally produced by the U.S. Navy. It has been slightly reformatted but is reproduced here in its entirety. It provides a fascinating view inside the cockpit of one of history's great planes.
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.
"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." - Laura Klein, Principal, Users Know An actionable business book in the form of a fable. Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack's struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Will they be able to accomplish the few critical actions that will save their startup? Or will they end up mired in distractions and choices as their time runs out? The author pulls from her experience with Silicon Valley's hottest companies to teach practical insights on goal setting in fable form. How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you stay motivated despite setbacks and failures? As you see through Hanna and Jack's story, it's about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail. Wodtke adds a bonus section in the second half of the book to lay out her most practical insights into applying Objectives and Key Results (OKRs) to your specific workplace and challenges. Ready to move your team in the right direction? Read this book together, and learn Wodtke's powerful system of decision making to create your focus and find success.
An easy fifteen-minute meditation practice to recharge, revitalise and boost productivity - for busy people who think they can't meditate
Winnie-the-Pooh is `The Bear for all Ages', and now he's more fun than ever before. Join in The Tao of Pooh! Winnie-the-Pooh has a certain way about him, a way of doing things that has made him the world's most beloved bear, and Pooh's Way, as Benjamin Hoff brilliantly demonstrates, seems strangely close to the ancient Chinese principles of Taoism.
Baby's First Year Journal is a heartwarming and insightful book penned by the renowned author, Annabel Karmel. Published in 2019 by Dorling Kindersley Ltd, this book falls under the genre of parenting guides. The book serves as a comprehensive guide, offering a wealth of information for parents navigating the first year of their baby's life. Annabel Karmel, a leading authority on feeding babies and children, shares her expertise and experiences in this beautifully crafted journal. The book is brimming with practical advice, helpful tips, and nutritious recipes, making it an indispensable resource for new parents. The publisher, Dorling Kindersley Ltd, is known for its high-quality publications, and this book is no exception. It is a must-have for every parent who wants to make their baby's first year a memorable and enjoyable journey.
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence?or ?the other AI,? as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
Tap into your inner power with this mind-opening guide to vibrational-based living from Instagram star and self-help pioneer behind the internet community Vibrate Higher Daily. "There is another way of being in the world.
In this paradigm-shifting book from acclaimed Harvard Medical School doctor and one of TIME magazine's 100 most influential people on earth, Dr. David Sinclair reveals that everything we think we know about ageing is wrong, and shares the surprising, scientifically-proven methods that can help readers live younger, longer.
From the creator of Bulletproof coffee and the bestselling author of Head Strong and The Bulletproof Diet comes a plan to bypass plateaus and 'up' your game at every age.Dave Asprey suffered countless symptoms of ageing as a young man, which sparked a lifelong burning desire to grow younger with each birthday. For more than twenty years, he has been on a quest to find innovative, science-backed methods to upgrade human biology and redefine the limits of the mind, body, and spirit. The results speak for themselves. Now in his forties, Dave is smarter, happier, and more fit and successful than ever before.In Super Human, he shows how this is level of health and performance possible for all of us. While we assume we will peak in middle age and then decline, Asprey's research reveals there is another way. It is possible to make changes on the sub-cellular level to dramatically extend life span. And the tools to live longer also give you more energy and brainpower right now.The answers lie in Dave's Seven Pillars of Ageing that contribute to degeneration and disease while diminishing your performance in the moment. Using simple interventions - like diet, sleep, light, exercise, and little-known but powerful hacks from ozone therapy to proper jaw alignment, you can decelerate cellular ageing and supercharge your body's ability to heal and rejuvenate.A self-proclaimed human guinea pig, Asprey arms readers with practical advice to maximize their lives at every age with his signature mix of science-geek wonder, candour, and enthusiasm. Getting older no longer has to mean decline. Now it's an opportunity to become Super Human.
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