Bedrift og læring

You know your product is awesome-but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"-and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering's value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.

Eddie Ludlow is a Keeper of the Quaich and the founder of The Whisky Lounge, the biggest provider of whisky events in the UK. Based in York, The Whisky Lounge runs tastings, events, festivals and schools across the UK, and beyond. Their UK events attracted 35,000 visitors in 2018. Having worked in various parts of the industry, including for Ardbeg & Glenmorangie and Oddbins, Eddie has possibly brought more whisky to more people and parts of the UK than anyone else. Eddie has been an IWSC whisky judge since 2008.

THE SIMPLE MARKETING STRATEGY TO ATTRACT BUYERS IN THE DIGITAL ERA Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides your buyers with the answers they seek. This is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal. The first edition of They Ask, You Answer was a massive success, empowering marketing and sales teams across all industries (B2B and B2C), to connect with their buyers online and achieve astounding revenue growth. This revised edition goes even deeper, introducing you to the latest must-have content marketing tools, like real-time conversation technology and video. Inside, you'll also find new case studies and interviews with industry thought leaders. Finally, this book will give you insider insight into the future of digital marketing. With They Ask, You Answer in your pocket, you'll not only be positioned for success today, you'll also be ready for what's on the horizon with buyer behavior and technology.

This book is designed to help us create a psychological portrait of ourselves with the use of some far more unusual, oblique, entertaining and playful prompts. The questions are designed to help us cumulatively appreciate how rich our identities are and how complicated, beautiful and sometimes painful our experiences have been.

Updated with new texts, topics and themes, Headway 5th edition provides fresh and relevant English instruction that is tailored to your students' needs.

This visually stunning investigation of natural and man-made materials will change the way you look at the world around you, while offering hope for the future of our planet.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." -New York TimesA beloved classic, this definitive volume on the art of writing nonfiction celebrates its thirtieth anniversary. On Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does. Whether you want to write about people or places, science and technology, business, sports, the arts, or about yourself in the increasingly popular memoir genre, On Writing Well offers you both fundamental principles as well as the insights of a distinguished practitioner. With over a million copies in print, this volume has stood the test of time and remains a valued resource for writers and would-be writers.

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

The iconic text in its original 13 short chapters printed unencumbered by notesThe text repeated, this time interspersed with selected extracts from the canon of traditional Chinese commentators who have explained Sun Tzu's wisdom over the centuries;

Unlock Your Body's Natural Ability to Sleep Soundly, Boost Energy and Lose Weight. In Sleep Smarter, Shawn Stevenson shares easy tips and tricks to discover the best sleep and best health of your life with a 14-Day Sleep Makeover.

Offers you an opportunity to internalize and directly experience the great wisdom of the Tao Te Ching, a collection of verses authored by the Chinese prophet Lao-Tzu. This title provides you guidance on virtually every area of human existence. It is a new way of thinking in a world that needs to recapture its ancient teachings.

Sam Harris, bestselling author of THE END OF FAITH takes on one of today's liveliest issues: whether or not we actually have free will.

The 'Oxford Dictionary of English' is a comprehensive and authoritative reference to the English language as it is currently used. Authored by Oxford Languages and published by the Oxford University Press in 2010, this dictionary is the go-to resource for anyone seeking to understand the nuances and breadth of the English language. The dictionary is meticulously researched and updated by the world-renowned Oxford Languages team, ensuring the most accurate and up-to-date content. The 'Oxford Dictionary of English' is an essential tool for anyone who uses or studies the English language and is published by the prestigious Oxford University Press. This dictionary is a must-have for every language enthusiast, student, and professional alike.

Marie Kondo will help you declutter your life with her new major Netflix series Organise the World with Marie Kondo. This is a beautiful hardback edition of Marie Kondo's classic book. Transform your home into a permanently clear and clutter-free space with the incredible KonMari Method.

Provides information on how to implement the ideas outlined in "The Five Dysfunctions of a Team".

The classic book on home birth is now in its fourth edition. Includes updated information on the safety of natural childbirth, new birthing stories, and the most recent statistics on births managed by The Farm Midwives. Mothers-to-be are instructed on how to take care of themselves while pregnant and how to prepare for being a mother and taking care of a new baby. Section III is a comprehensive, in depth manual for midwives on delivery. Includes pictures of births.

Technical analysis is the art and science of deciphering chart patterns in order to better analyze and predict prices of a given security. Jack Schwager demystifies technical analysis for investors, introducing them to oscillators, price-and-time charts, on-line charting applications, and much more.

Presenting twelve practices for bringing creativity into human endeavors, this work provides a sense of the powerful role that the notion of possibility can play in various aspects of life. Through stories, parables, and personal anecdotes, it invites us to become passionate communicators, leaders, and performers.

A fresh new jacket design brings this classic self-help guide up to date for a contemporary readership. One of the forerunners to today's pop psych market along with Women Who Love Too Much, this multimillion bestseller shows us how anger affects women's relationships and explains how to turn this often destructive force into a constructive one.

"Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park"--

'Brilliant and timely' - Oliver Burkeman, author of Four Thousand WeeksFrom the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work at a sustainable pace. Hustle culture. Burnout. Quiet quitting. Today we're either sacrificing ourselves on the altar of success or we're rejecting the idea of ambition entirely. But it doesn't have to be all or nothing. There is a way to create meaningful work as part of a balanced life, and it's called 'slow productivity'. Coined by Cal Newport, the bestselling author of Deep Work and Digital Minimalism, slow productivity is a revolutionary philosophy based on three simple principles:1. Do fewer things. 2. Work at a natural pace. 3. Obsess over quality. Examining the stories and habits of ancient and modern scientists, philosophers, artists and scholars who worked in this way, Newport reveals just how transformative the slow productivity approach can be to producing a meaningful body of work. From managing your energy according to the season, to identifying which projects to pursue and which to set aside, to building a schedule that yields maximum output with minimum stress, this timely and essential book will revolutionise how you work, helping you to accomplish great things at a more humane pace.

"Originally published in different form in the United States by Rodale Books, an imprint of Random House, a division of Penguin Random House LLC, in 2016"--Title page verso.