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The Wall Street Journal bestseller!Learn the secrets to getting dramatic results on YouTubeDerral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.Full of actionable advice and concrete strategies, this book teaches readers how to:* Launch a channel* Create life-changing content* Drive rapid view and subscriber growth* Build a brand and increase engagement* Improve searchability* Monetize content and audienceReplete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
PRAISE FOR THE LONG GOOD BUY "Oppenheimer offers brilliant insights, sage advice and entertaining anecdotes. Anyone wishing to understand how financial markets behave - and misbehave - should read this book now." --Stephen D. King, economist and author of Grave New World: The End of Globalisation, the Return of History "Peter has always been one of the masters of dissecting financial markets performance into an understandable narrative, and in this book, he pulls together much of his great thinking and style from his career, and it should be useful for anyone trying to understand what drives markets, especially equities." --Lord Jim O'Neill, Chair, Chatham House "A deeply insightful analysis of market cycles and their drivers that really does add to our practical understanding of what moves markets and long-term investment returns." --Keith Skeoch, CEO, Standard Life Aberdeen "This book eloquently blends the author's vast experience with behavioural finance insights to document and understand financial booms and busts. The book should be basic reading for any student of finance." --Elias Papaioannou, Professor of Economics, London Business School "This is an excellent book, capturing the insights of a leading market practitioner within the structured analytical framework he has developed over many years. It offers a lively and unique perspective on how markets work and where they are headed." --Huw Pill, Senior Lecturer, Harvard Business School "The Long Good Buy is an excellent introduction to understanding the cycles, trends and crises in financial markets over the past 100 years. Its purpose is to help investors assess risk and the probabilities of different outcomes. It is lucidly written in a simple logical way, requires no mathematical expertise and draws on an amazing collection of historical data and research. For me it is the best and most comprehensive introduction to the subject that exists." --Lord Brian Griffiths, Chairman - Centre for Enterprise, Markets and Ethics, Oxford
Joost and Pim, known as the Corporate Rebels, are on a mission to make work more fun. They quit frustrating corporate jobs to visit the world's most inspiring companies. Now, after visiting 100+ pioneering organisations and interviewing 1000+ academics, employees, and CEOs, they share eight lessons from the world's most progressive workplaces.
Short Stories in Swedish for Beginners is an unmissable collection of eight unconventional and captivating short stories for adult and young adult learners.
Resource added for the Business Management program 101023.
In this fifth edition of the bestselling text in organizational theory and behavior, Bolman and Deal s update includes coverage of pressing issues such as globalization, changing workforce, multi-cultural and virtual workforces and communication, and sustainability.
A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex and pressing problems.
A fabric and textile directory. It is suitable for the designers wanting to communicate their final vision through the appropriate use of fabric.
Helps you understand the emotions that you've been experiencing all of your life. This CD provides you with an understanding of what emotions are, what each of them means, and how to effectively utilize your new awareness of them. It also shows you how to open your own doors to whatever you may wish to be, do, or have.
The Millionaire Master Plan is a unique and fresh approach as to how individuals can not only get a sense of where they stand on the spectrum of personal wealth, but more importantly, how they can learn to ascend from their present state to a higher level. Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry). Along the way, the reader first takes a quick test to determine where one is on the financial spectrum, and then Hamilton provides key insights and practical tips as to how one can progress to the next level. You track your progress by ascending from one color to the next.
Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In Blue Mind, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Grounded in cutting-edge studies in neurobiology, cognitive psychology, economics, and medicine, and made real by stories of innovative scientists, doctors, athletes, artists, environmentalists, businesspeople and lovers of nature - stories that fascinate the mind and touch the heart - Blue Mind will awaken readers to the vital importance of water to the health and happiness of us all.
Over the past quarter century Irvin Yalom has established himself as the world's leading group psychotherapist. In STARING AT THE SUN, he explores how the knowledge of our own mortality affects the unconscious mind of every human being. Tackling the effect of mankind's fear of death - both conscious and unconscious - on life and how we might live it, Yalom explains how we find ourselves in need of the comfort of therapy.At age 70 and facing his own fear of death, which he discusses in a special afterword, Dr Yalom tackles his toughest subject yet and finds it to be the root cause of patients' fears, stresses and depression. If therapists are to deliver 'the gift of therapy', they must confront the realities of life for themselves and their practice, as must we all.
Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals.Forget dry, technical material. This bookbased on the wildly popular UX Crash Course from Joel Marshs blog The Hipper Elementis laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesnt have to be boring.Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more.Start from scratch: the fundamentals of UXResearch the weird and wonderful things users doThe process and science of making anything user-friendlyUse size, color, and layout to help and influence usersPlan and create wireframesMake your designs feel engaging and persuasiveMeasure how your design works in the real worldFind out what a UX designer does all day
Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "e;If people are being paid to think,"e; he writes, "e;isn't it time the business world found out what the thing doing the work, the brain, is all about?"e; Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.
"e;This is that rarity, a useful book."e;--Warren BuffettHoward Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways. Marks expounds on such concepts as "e;second-level thinking,"e; the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "e;contrarian,"e; Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.
With a stunning new look in 2015, and with more new Rules than ever, get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you. Its your life. How good could it be?
Agatha Christie's most daring crime mystery - an early and particularly brilliant outing of Hercule Poirot, 'The Murder of Roger Ackroyd', with its legendary twist, changed the detective fiction genre for ever.Roger Ackroyd was about to be married. He had a life of wealth and privilege. First he lost his fiancee - and then his life.The day after her tragic suicide he retires upstairs to read a mysterious letter, leaving his closest friends and family to eat dinner below.Just a few hours later he is found stabbed to death in a locked room with a weapon from his own collection.Was he killed for money? For love? Or for something altogether more sinister?The truth will out.But you won't see it coming.
A deluxe, high-quality edition of Friedrich Nietzsche's seminal workBeyond Good and Evil is one of the final books by German philosopher Friedrich Nietzsche. This landmark work continues to be one of the most well-known and influential explorations of moral and ethical philosophy ever conceived. Expanding on the concepts from his previous work Thus Spoke Zarathustra, Nietzsche adopts a polemic approach to past philosophers who, in his view, lacked critical sense in accepting flawed premises in their consideration of morality. The metaphysics of morality, Nietzsche argues, should not assume that a good man is simply the opposite of an evil man, rather merely different expression of humanity's common basic impulses.Controversial in its time, as well as hotly debated in the present, Nietzsche's work moves beyond conventional ethics to suggest that a universal morality for all human beings in non-existent - perception, reason and experience are not static, but change according to an individual's perspective and interpretation. The work further argues that philosophic traditions such as "truth," "self-consciousness" and "free will" are merely inventions of Western morality and that the "will to power" is the real driving force of all human behaviour. This volume:* Critiques the belief that actions, including domination or injury to the weak, can be universally objectionable* Explores themes of religion and "master and slave" morality* Includes a collection of stunning aphorisms and observations of the human conditionPart of the bestselling Capstone Classics Series edited by Tom Butler-Bowdon,this collectible, hard-back edition of Beyond Good and Evil provides an accessible and insightful Introduction by leading Nietzsche authority Dr Christopher Janaway.This deluxe volume is perfect for anyone with interest in philosophy, psychology, science, history and literature.
In this newly revised and updated edition, unlock the secrets of your dreamlife with the most comprehensive A-Z reference book on dream interpretation you'll ever find.
Instant New York Times bestseller · Hilarious stories and advice about the ups and downs of growing up, from a popular YouTube artist and storyteller.Like any shy teen turned young adult, YouTube star James Rallison ("The Odd 1s Out") is used to being on the outside looking in. He wasn''t partying in high school or winning football games like his older brother. Instead, he posted comics on the Internet. Now, he''s ready to share his hard-earned advice from his 21 years of life in the funny, relatable voice his fans love. In this illustrated collection, Rallison tells his own stories of growing up as the "odd one out": in art class with his twin sister (she was more talented), in the middle school locker room, and up to one strange year of college (he dropped out). Each story is filled with the little lessons he picked up along the way, serious and otherwise, like: * How to be cool (in seventh grade) * Why it''s OK to be second-best at something, and * How to survive your first, confidence-killing job interviews Filled with fan-favorite comics and never-before-seen material, this tongue-in-cheek take on some of the weirdest, funniest parts of life is perfect for both avid followers and new converts.
The New Confessions of an Economic Hit Man by John Perkins is an intriguing read that delves into the world of economic manipulation and international intrigue. Published by Ebury Publishing in 2018, this book is a must-read for those interested in understanding the underlying mechanisms that drive global economics. Perkins, with his unique insight and experience, uncovers a world that exists behind the headlines - a world where economic hit men are used to influence the policies of countries for the benefit of multinational corporations. This book is a thrilling journey into the hidden realms of power and influence. Published by Ebury Publishing, it is a testament to Perkins' courage and determination to expose the truth.
Exposing the truth behind fake news - and how to spot the real from the fake.
The Art of Horizon Zero Dawn is the ultimate gallery of IP from Guerrilla Games (Killzone series)
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