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Brand Risk

Om Brand Risk

Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032837840
  • Bindende:
  • Paperback
  • Sider:
  • 222
  • Utgitt:
  • 24 juni 2024
  • Dimensjoner:
  • 175x246x15 mm.
  • Vekt:
  • 404 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30 oktober 2024

Beskrivelse av Brand Risk

Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

Brukervurderinger av Brand Risk



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