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Evaluating Social Media Marketing

- Social Proof and Online Buyer Behaviour

Om Evaluating Social Media Marketing

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367646523
  • Bindende:
  • Hardback
  • Sider:
  • 178
  • Utgitt:
  • 25. november 2021
  • Dimensjoner:
  • 240x162x19 mm.
  • Vekt:
  • 416 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. august 2025

Beskrivelse av Evaluating Social Media Marketing

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

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