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Integrated Marketing Communications in Football

Om Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367690571
  • Bindende:
  • Hardback
  • Sider:
  • 148
  • Utgitt:
  • 1. juli 2022
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 367 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11. juli 2025

Beskrivelse av Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.

Brukervurderinger av Integrated Marketing Communications in Football



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