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New Product Success Stories

- Lessons from Leading Innovators

Om New Product Success Stories

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780471013204
  • Bindende:
  • Hardback
  • Sider:
  • 352
  • Utgitt:
  • 30 mars 1995
  • Dimensjoner:
  • 237x160x28 mm.
  • Vekt:
  • 720 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30 juli 2024

Beskrivelse av New Product Success Stories

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

Brukervurderinger av New Product Success Stories



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