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Social Responsibility in Marketing

- A Proactive and Profitable Marketing Management Strategy

Om Social Responsibility in Marketing

The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780899306285
  • Bindende:
  • Hardback
  • Sider:
  • 224
  • Utgitt:
  • 30 september 1992
  • Dimensjoner:
  • 216x140x14 mm.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

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The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.

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