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The Masterbrand Mandate

- The Management Strategy That Unifies Companies and Multiplies Value

Om The Masterbrand Mandate

Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780471356592
  • Bindende:
  • Hardback
  • Sider:
  • 336
  • Utgitt:
  • 22 september 2000
  • Dimensjoner:
  • 161x248x29 mm.
  • Vekt:
  • 617 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23 juli 2024

Beskrivelse av The Masterbrand Mandate

Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.

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