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In an ever-changing market, get the advantage of trading for yourself Day trading is undoubtedly the most exciting way to make your own money. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day Trading For Dummies.

Fascinating and provocative, Ariely's The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths.

This provocative cultural critique of the imperative to be happy draws on the work of feminist, black, and queer critics showing how happiness is used to justify social oppression.

An overview of naturalistic decision making, which views people as inherently skilled and experienced.

Here, one of France's greatest intellectuals explores the evolving social, economic and political forces that have shaped our attitudes to sex. Foucault describes how we are in the process of making a science of sex which is devoted to the analysis of desire rather than the increase of pleasure.

How can we benefit from the promise of government while avoiding the threat it poses to individual freedom? Milton Friedman presents his view of the proper role of competitive capitalism both as a device for achieving economic freedom and a necessary condition for political freedom

Death is not waiting for us at the end of a long road. Death is always with us, in the marrow of every passing moment, a secret teacher hiding in plain sight, helping us to discover what matters most in life. So begins Frank Ostaseski's stirring book, The Five Invitations, an exhilarating meditation on the meaning of life and how maintaining an ever-present awareness of death can bring us closer to our truest selves. In his thirty-plus years as a companion to the dying, Frank Ostaseski has sat on the precipice of death with more than a thousand people. A renowned teacher of compassionate care-giving, Ostaseski has distilled the lessons gleaned over the course of his career into a powerful and inspiring exploration of the essential wisdom dying has to impart to all of us about how to forge rich and meaningful lives. The 'Five Invitations' - Welcome Everything, Push Away Nothing; Bring Your Whole Self to the Experience; Don't Wait; Find a Place of Rest in the Middle of Things; and Cultivate a Don't Know Mind - show how death can be the guide we need to wake up fully to our lives. This stunning, unforgettable book offers a radical path to transformation.

Home heating that's safe, clean, efficient, and uses 70 to 90 percent less fuel than a typical woodstove Heating with wood is often considered a natural and economical alternative to electricity or fossil fuels. However, even with a fairly new and efficient woodstove, many cords of wood are required for burning over the course of a single winter, and incomplete combustion can contribute to poor air quality. A rocket mass heater is an earthen masonry heating system which provides clean, safe and efficient warmth for your home, all while using 70-90% less fuel than a traditional woodstove. These unique and beautiful installations provide luxurious comfort year-round. In cold weather a few hours of clean, hot burning can provide 20 or more hours of steady warmth, while the unit's large thermal mass acts as a heat sink, cooling your home on sizzling summer days. Packed with hard-to-find information, The Rocket Mass Heater Builder's Guide includes: Comprehensive design, construction and installation instructions combined with detailed maintenance and troubleshooting advice Brick-by-brick layouts, diagrams, and architectural plans augmented with detailed parts drawings and photographs for clarity Relevant and up-to-date code information and standards to help you navigate the approval process with local building departments. Earthen masonry heating systems are well-suited for natural and conventional builders alike. A super-efficient, wood-burning, rocket mass heater can help you dramatically reduce your energy costs while enhancing the beauty, value and comfort of your home.

Cutting-edge research reveals that parents can play a huge role in helping toddlers and preschoolers with autism spectrum disorder (ASD) connect with others and live up to their potential. This encouraging guide from the developers of a groundbreaking early intervention program provides doable, practical strategies you can use every day. Nearly all young kidsincluding those with ASDhave an amazing capacity to learn. Drs. Sally Rogers, Geraldine Dawson, and Laurie Vismara make it surprisingly simple to turn daily routines like breakfast or bath time into fun and rewarding learning experiences that target crucial developmental skills. Vivid examples illustrate proven techniques for promoting play, language, and engagement. Get an early startand give your child the tools to explore and enjoy the world.Winner--American Journal of Nursing Book of the Year Award Mental health professionals, see also the authors related intervention manual, Early Start Denver Model for Young Children with Autism, as well as the Early Start Denver Model Curriculum Checklist for Young Children with Autism (sold in sets of 15).

READ BY DAVID WALLIAMS, with Nitin Ganatra as Raj - listen to David perform these ten cautionary tales introducing a delightfully dreadful cast of characters.Are you ready to listen to the World's Worst Children?Five beastly boys and five gruesome girls!* Like Sofia Sofa - a TV super-fan so stuck to the sofa that she's turning into one!* Or Dribbling Drew - a boy whose drool gets him into trouble on a school trip!* And not forgetting Blubbering Bertha - a girl who bawls and tells terrible tales!From Number One bestselling author David Walliams comes this collection of wickedly funny, deliciously mischievous tales, read by the author himself and Nitin Ganatra as Raj.

Design has become the key link between users and todays complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them dont understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.Youll discover:Why designs role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through a Centralized PartnershipDesign team roles and evolutionThe process of recruiting and hiring designersHow to manage your design team and promote professional growth

Tracy Hogg knows babies. Her incredible sensitivity and ability to read infants' cries, coos and assorted baby noises quickly earned Tracy the admiration and gratitude of high-profile couples, including a host of celebrities. The Baby Whisperer Solves All Your Problems provides solutions to hundreds of baby care problems, including the Big Three: sleep, feeding and behaviour, from infancy to the age of 3. Tracy demystifies the magic she has performed with some five thousand babies. She teaches parents how to work out what kind of baby they have, what kind of mother and father they are, and what kind of parenting plan will work best for them. Believing that babies need to become part of the family - rather than dominate it - she has developed a practical programme that works with infants as young as a day old.

The Bhagavad Gita, or 'Song of the Spirit', is the best known book of India's national epic The Mahabharata. Based on a dialogue between Bhagavan Krishna and Prince Arjuna on the eve of a great battle, it is held to be the essence of Hindu spirituality, sacred literature and yoga, as well as exploring the great universal themes of courage, honour, death, love, virtue and fulfilment. Of interest to the large number of contemporary spiritual seekers - of any faith and none - who want to read the world's most important sacred texts, and to learn from their wisdom. Also useful for scholars of Vedic literature and students.

Problem Solving 101 started out as a simple guide to teach Japanese schoolchildren critical thinking skills. But it quickly became an international bestseller for readers of all ages, thanks to the powerful effectiveness of Ken Watanabe's unique methods. Full of useful diagrams and quirky drawings, Problem Solving 101 is packed with practical tools and brain training techniques that will improve your problem-solving and decision-making ability, and enable you to find better solutions faster.Simple enough for a high school student to understand but sophisticated enough for CEOs to apply to their most challenging problems, Problem Solving 101 has helped millions of people around the world to find successful solutions to even the toughest of problems.Once you've mastered the problem-solving skills in this book, you'll wonder how you ever got by without them.

Most companies today have innovation envy. They yearn to come up with a gamechanging innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovativethey spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to anotherfrom mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com)Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. 'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that "e;we fail when we get distracted by tasks we don't have the guts to quit"e;-makes excellent sense of an often-difficult career move' (Publishers Weekly)

In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "e;sheepwalking"e; their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

'Impassioned, hugely informative, wonderfully controversial, and scary as hell' John le Carr Around the world in Britain, the United States, Asia and the Middle East, there are people with power who are cashing in on chaos; exploiting bloodshed and catastrophe to brutally remake our world in their image. They are the shock doctors.Exposing these global profiteers, Naomi Klein discovered information and connections that shocked even her about how comprehensively the shock doctors' beliefs now dominate our world - and how this domination has been achieved. Raking in billions out of the tsunami, plundering Russia, exploiting Iraq - this is the chilling tale of how a few are making a killing while more are getting killed. 'Packed with thinking dynamite ... a book to be read everywhere' John Berger 'If you only read one non-fiction book this year, make it this one' Metro Books of the Year 'There are a few books that really help us understand the present. The Shock Doctrine is one of those books' John Gray, Guardian 'A brilliant book written with a perfectly distilled anger, channelled through hard fact. She has indeed surpassed No Logo' Independent

In The Lucifer Effect, the award-winning and internationally respected psychologist, Philip Zimbardo, examines how the human mind has the capacity to be infinitely caring or selfish, kind or cruel, creative or destructive. He challenges our conceptions of who we think we are, what we believe we will never do - and how and why almost any of us could be initiated into the ranks of evil doers.At the same time he describes the safeguards we can put in place to prevent ourselves from corrupting - or being corrupted by - others, and what sets some people apart as heroes and heroines, able to resist powerful pressures to go along with the group, and to refuse to be team players when personal integrity is at stake.Using the first in-depth analysis of his classic Stanford Prison Experiment, and his personal experiences as an expert witness for one of the Abu Ghraib prison guards, Zimbardo's stimulating and provocative book raises fundamental questions about the nature of good and evil, and how each one of us needs to be vigilant to prevent becoming trapped in the 'Lucifer Effect', no matter what kind of character or morality we believe ourselves to have.The Lucifer Effect won the William James Book Award in 2008.

Nobel laureate Erwin Schrodinger's What is Life? is one of the great science classics of the twentieth century. It was written for the layman, but proved to be one of the spurs to the birth of molecular biology and the subsequent discovery of DNA. What is Life? appears here together with Mind and Matter, his essay investigating a relationship which has eluded and puzzled philosophers since the earliest times. Brought together with these two classics are Schrodinger's autobiographical sketches, which offer a fascinating account of his life as a background to his scientific writings.

THE SUNDAY TIMES BESTSELLERTHE TIMES BESTSELLERGUARDIAN BESTSELLER AMAZON TOP TEN BESTSELLERTHE SECRETS OF PERFECT DECISION-MAKINGHave you ever... Invested time in something that, with hindsight, just wasn't worth it?Overpaid in an Ebay auction? Continued doing something you knew was bad for you?Sold stocks too late, or too early? Taken credit for success, but blamed failure on external circumstances? Backed the wrong horse?These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices - whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don't want in life, and how best to get it.Already an international bestseller, THE ART OF THINKING CLEARLY is essential reading for anyone with important decisions to make. It reveals, in 100 short chapters, the most common errors of judgement, and how to avoid them. Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making - at work, at home, every day.

There are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement.The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include: Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to marketsGrowing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, andretail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.

A part of Harper Perennials special Resistance Library highlighting classic works that illuminate the Age of Trump: A boldly packaged reissue of the classic examination of dangerous nationalist political movements. Its theme is political fanaticism, with which it deals severely and brilliantly. New YorkerA stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believerthe first and most famous of his bookswas made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.Called a brilliant and original inquiry and a genuine contribution to our social thought by Arthur Schlesinger, Jr., this landmark in the field of social psychology is completely relevant and essential for understanding the world today as it delivers a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one.

An accessible and fun guide to the essential tools of econometric researchApplied econometrics, known to aficionados as 'metrics, is the original data science. 'Metrics encompasses the statistical methods economists use to untangle cause and effect in human affairs. Through accessible discussion and with a dose of kung fu-themed humor, Mastering 'Metrics presents the essential tools of econometric research and demonstrates why econometrics is exciting and useful.The five most valuable econometric methods, or what the authors call the Furious Five--random assignment, regression, instrumental variables, regression discontinuity designs, and differences in differences--are illustrated through well-crafted real-world examples (vetted for awesomeness by Kung Fu Panda's Jade Palace). Does health insurance make you healthier? Randomized experiments provide answers. Are expensive private colleges and selective public high schools better than more pedestrian institutions? Regression analysis and a regression discontinuity design reveal the surprising truth. When private banks teeter, and depositors take their money and run, should central banks step in to save them? Differences-in-differences analysis of a Depression-era banking crisis offers a response. Could arresting O. J. Simpson have saved his ex-wife's life? Instrumental variables methods instruct law enforcement authorities in how best to respond to domestic abuse.Wielding econometric tools with skill and confidence, Mastering 'Metrics uses data and statistics to illuminate the path from cause to effect.Shows why econometrics is importantExplains econometric research through humorous and accessible discussionOutlines empirical methods central to modern econometric practiceWorks through interesting and relevant real-world examples

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, in sights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver.The rewards are there for the taking, and the pathway to achieving them is now clearly marked.'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to StickMatt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller.Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review.Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.

The Numbers Game by Chris Anderson and David Sally reveals football's astonishing hidden rulesFootball has always been a numbers game: 4-4-2, the big number 9 and 3 points for a win. But what if up until now we've been focusing on the wrong numbers? What if the numbers that really matter, the ones that hold the key to winning matches, are actually 2.66, 53.4, 50/50, and 0 > 1? What if managers only make a 15% difference? What if Chelsea should have bought Darren Bent?</p>In this incisive, myth-busting book, Chris Anderson, former goalkeeper turned football statistics guru, and David Sally, former baseball pitcher turned behavioural economist, show that every shred of knowledge we can gather can help us to love football and understand it even more. You'll discover why stopping a goal is more valuable than scoring one, why corners should be taken short, and why it is better to improve your worst player than to buy a superstar.</p>You'll never play, or watch, a game of football in quite the same way again.</p>The Numbers Game is essential reading for football fans everywhere and will also appeal to readers who loved Moneyball and Freakonomics.</p>At 17, Chris Anderson found himself playing in goal for a fourth division club in West Germany; today, he's a professor in the Ivy League at Cornell University in Ithaca, New York. An award winning social scientist and football analytics pioneer, Anderson consults with leading clubs about how best to play the numbers game.</p>David Sally is a former baseball pitcher and a professor at the Tuck School of Business at Dartmouth College in the US, where he analyses the strategies and tactics people use when they play, compete, negotiate, and make decisions. He is an adviser to clubs and other organizations in the global football industry.</p>

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin

THE DEFINITIVE BOOK ON HOW THE TECHNOLOGY BEHIND BITCOIN AND CRYPTOCURRENCY IS CHANGING THE WORLD. 'Blockchain Revolution is a highly readable introduction to a bamboozling but increasingly important field' - Guardian Blockchain is the ingeniously simple technology that powers Bitcoin. But it is much more than that, too. It is a public ledger to which everyone has access, but which no single person controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And soon it will be everywhere. In Blockchain Revolution, Don and Alex Tapscott reveal: how this game-changing technology will shape the future of the world economy how it will improve everything from healthcare records to online voting, and from insurance claims to artist royalty paymentsBrilliantly researched and highly accessible, this is the essential text on the next major paradigm shift. Read it, or be left behind. -----'This book has had an enormous impact on the evolution of blockchain in the world' Satya Nadella, CEO, Microsoft 'Spectacular. Mind-blowing in its expansiveness and profundity' Steve Wozniak, co-founder of Apple 'Iconic' Clay Christensen, author of The Innovator's Dilemma 'Occasionally a book comes along that changes the global discourse. This is likely to be one of those books.' Klaus Schwab, Founder and Executive Chairman of the World Economic Forum